Available February 18, 2026
Give a
Damn
A practical, story-driven framework of how to make care your competitive advantage.
A practical, story-driven framework of how to make care your competitive advantage.
81% of American employees dread Monday. Something is broken in modern work culture. Leaders feel it. Teams feel it. And yet most of us keep reaching for the same tired playbooks.
Give a Damn makes the case that care—not hustle, fear, or control—is the missing catalyst for trust, performance, and sustainable growth. Drawing on real leadership failures, hard-earned lessons, and stories from high-performing organizations, this book is an invitation to lead from the inside out.
It introduces a simple, human framework built on Effort and Attitude, practiced through four catalysts that can transform the way you lead, build culture, and grow teams where people and performance can flourish.
Simple enough to remember. Human enough to practice. Powerful enough to transform.
The know-it-all kills curiosity. Great leaders ask more than they tell and stay students long after they've earned the title of teacher.
Compassion isn't coddling. It's the courage to see people fully and hold them to high standards because you care, not in spite of it.
Confusion is a culture killer. Clarity means naming your standards, casting real vision, and giving feedback as an act of care.
Care alone won't cut it. Consistency is the battle between humility and ego—showing up the same on day 1,000 as day one.
Executives and founders who sense their culture isn't what it could be and want a framework that's human, not corporate.
Managers and team leads stuck between hustle culture from above and disengagement below—looking for a better way to lead.
HR and people leaders who know engagement surveys aren't enough and want something that actually moves the needle.
Anyone who's ever thought "there has to be a better way"—and is willing to start with themselves.
I've never read a book like the one you are about to read. It's the kind of book you'll want to read slowly, because every word matters.Cory Scheer — from the Foreword
Available in paperback and hardcover. Bulk orders for teams and organizations available upon request.
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